Outdoor Recreation

We aspire to create and enhance local outdoor recreation assets to provide high value spaces and experiences for locals and tourists. We work to connect our region’s key outdoor recreational assets to provide more robust experiences.

Bousquet

The Camp
by Bousquet

Bousquet Sport

Collaborations

Head of Marketing

Mill Town is a community investment group based in Pittsfield, Massachusetts, in the heart of the Berkshires. We focus on improving our region through impactful business investments, visible real estate projects, and broad community development efforts. Our Mission: To expand and improve the quality of life in the Berkshires. We work collaboratively to improve our community and region by investing in valuable projects, building connections, and empowering entrepreneurs and community organizations.

 

Job Overview:

Mill Town is seeking an experienced Head of Marketing to help establish and oversee our marketing goals. The right candidate will create, implement, and monitor effective marketing strategies that align with Mill Town’s business goals. This position will focus mainly on our recreation, hospitality and leisure operating businesses including a ski resort, health & tennis club, a historic inn, a summer camp, and restaurant operations.

 

Our ideal candidate has an extensive marketing background and experience managing a variety of engagements and projects end-to-end, including digital marketing, PR, events, and paid advertising. The candidate will also oversee direct sales staff for various Bousquet operating entities. The Head of Marketing will report directly to the COO and will oversee internal and external marketing teams and efforts. Ultimately, the candidate will ensure that the marketing department’s activities contribute to our company’s long-term success.

Responsibilities:

  • Develop and implement a cohesive marketing plan for each operating unit
  • Set current and long-term goals
  • Create and review the marketing department’s budget with the operating units
  • Oversee multiple websites including maintenance and buildouts with third parties
  • Research new technology and platforms that would establish growth and awareness and are applicable to our various and unique properties and businesses
  • Build relationships with media and stakeholders through creative PR strategies
  • Create compelling marketing content for various marketing channels
  • Monitor all marketing campaigns and adjust as required
  • Prioritize marketing projects and allocate resources accordingly
  • Prepare regular reports and presentations on marketing metrics for Mill Town and operating business leadership teams
  • Conduct market research and analysis to identify challenges and opportunities for growth.
  • Provide guidance and ideas to organize effective marketing events
  • Forecast hiring needs for the marketing department
  • Participate in the quarterly and annual planning of the company’s objectives
  • Track competitors’ activities
  • Utilize marketing technologies & analytics
  • Optimize search and social media
  • Create plans that synergize and drive revenue across lines of business
  • Develop plans to grow direct marketing through email list development

Requirements:

  • Bachelor’s degree in Marketing, Business, or comparable field; graduate degree preferred
  • Proven work experience as a Marketing Director or another senior role
  • Demonstrable experience designing and implementing successful marketing campaigns.
  • Deep knowledge of SEO and web analytics
  • Experience with digital marketing/social media tools (such as MailChimp) and techniques
  • Strong PR & event experience
  • Strong work ethic & leadership skills
  • Excellent communications skills, both written and oral
  • Team oriented and collaborative
  • High level of emotional Intelligence
  • Strong analytical and project management skills; data-driven
  • Strategic mindset, with ability to make difficult decisions
  • A life-time learner
  • Community minded
  • Understanding of the Berkshires leisure market Is preferred

To apply, please send your resume to info@milltowncapital.com or attach your resume on the form below:

President, Bousquet Enterprises

This position offers a unique opportunity to help craft a vision for the design and performance of a growing set of operating businesses. This position will lead the development and management of key iconic assets in the hospitality and recreation sector. This is an entrepreneurial role with an opportunity to shape the future direction of the businesses.

Job Vision: This role is for an entrepreneurial leader who is comfortable with developing new business models. This position will have operations, P&L, and management responsibility for a portfolio of recreational businesses, including Bousquet Mountain, Bousquet Sport (formerly Berkshire West Athletic Club), The Camp by Bousquet, and various food & beverage operations. In addition, this role (and the extended team developed to support it) will be responsible for launching new and innovative recreation, hospitality, culinary, and product concepts in the Berkshires and beyond. There is ample growth opportunity to pursue new acquisitions and business development, along with the geographic expansion of successful business models.

Job Duties: Oversee the operations of a variety of operating businesses Create and evolve business plans and fi nancial targets for the businesses Support the pursuit and analysis of new businesses and product lines to acquire and operate Develop scalable models to expand to other areas Lead a team of on-site managers and operators. Develop staffi ng plans and lead talent to maximize the potential of the operation. Oversee the operation of Bousquet Mountain Ski Area, Bousquet Sport, and The Camp by Bousquet Lead the business plan development of a new base area to include year-round operations Create fi nancial and operational targets, and produce reporting packages measuring results. Develop staffi ng plan for the year-round success of the business, and oversee leadership team and functional expertise Balance providing a detailed knowledge of the operational performance while delegating the day-to-day operating aspects of the business Oversee the operation of food & beverage operations Oversee promotional strategy and drive effective marketing and social media synergies across properties Work with the Design Director to establish innovative design concepts that are recognized broadly Provide data driven performance assessment and analysis across all projects and businesses Help to identify and have management responsibility for new businesses, products, and services Develop expansion plans for successful business models Work closely with the Mill Town functional team (Management, Finance, Property Mgmt., Construction, Design) to leverage internal skill sets to support business development Develop a strategic plan to include staffi ng needs, branding, technology, and opportunities to derive revenue generation through 3rd party management Test concepts through pop-ups or other quick market validation techniques.

Qualifications: An entrepreneurial background with demonstrated success in assessing business models and developing sustainable plans 10-15 years’ experience in recreational operations, hospitality management, food and beverage operations, or other applicable consumer-facing equivalent Extensive P&L management experience, with expertise identifying business drivers and reporting on KPI’s Management experience overseeing large, diverse teams across functions and / or businesses Understanding of business model drivers and key metrics of hospitality operations Bachelor’s Degree MBA or equivalent work experience Key Characteristics: Demonstrated leadership ability and excellent verbal and written communication skills Entrepreneurial mindset while being data-driven Self-starter with an ability to work independently in areas of ambiguity Demonstrated professional integrity Great attitude, fun, team player Not satisfi ed with status-quo – a creative thinker Desire to make an impact.