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Summer Marketing & Brand Engagement Intern

Mill Town Capital, LLC

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Summer Marketing & Brand Engagement Intern

Mill Town Capital

Reports to: Director of Marketing

Expected Commitment: 20-25 hours per week

Duration: June 1 – August 28, 2026 (flexible)

Location: Pittsfield, MA on-site position

Schedule: Flexible (includes some evenings/weekends based on operational activity)

Needs valid driver’s license and vehicle

About Mill Town

Mill Town is a Pittsfield-based impact investment and operating company supporting a portfolio of dynamic businesses across hospitality, recreation, real estate, and nonprofit, and community-driven initiatives. Our brands are deeply rooted in community impact and experiential engagement. This internship offers hands-on exposure to real-time marketing strategy across multiple brands and industries — ideal for a creative, motivated self-starter eager to build both portfolio and practical experience.

Position Overview

Mill Town is seeking a passionate, creative, and highly motivated Summer Marketing Intern to support marketing efforts and execute dynamic content strategies across multiple brands. This role is designed for someone who lives and breathes content creation — both visually and in written voice — and wants to learn how storytelling, brand positioning, and digital engagement drive measurable business growth. The intern will play an active role in capturing, creating, and managing social media content across platforms including Facebook, Instagram, and other emerging channels. This is not a “sit behind a desk” internship — it requires flexibility to capture content during live business operations, events, and peak engagement hours, which may fall outside of traditional 9–5 schedules.

Key Responsibilities

  • Capture photo and video content during live operations and events
  • Draft compelling written copy for social, blog, and campaign support
  • Manage and schedule content across platforms (Instagram, Facebook, LinkedIn, others)
  • Align organic content with paid campaigns to reinforce messaging and drive results
  • Monitor and respond to comments, messages, and reviews in a timely, brand-aligned voice

 

Community Listening & Brand Insight

  • Serve as the “eyes and ears” of the brand across digital platforms and on-site experiences
  • Track customer sentiment, recurring questions, compliments, and concerns
  • Provide concise qualitative insight summaries to marketing leadership
  • Surface patterns in customer perception: What are they saying? How do they feel? What’s resonating?
  • Act as a liaison between marketing and operating teams to ensure messaging reflects real customer experience

Learning Outcomes

While this is a learning experience, performance will be evaluated against strategic metrics such as:

  • Growth in social media engagement (likes, shares, comments, saves)
  • Increase in reach and impressions on key platforms
  • Contribution to follower growth during campaign periods
  • Timely and consistent content execution
  • Quality and clarity of written copy
  • Alignment of content with paid campaign messaging
  • Ability to identify and capture high-impact content opportunities

These Key Performance Indicators (KPIs) are designed to provide learning benchmarks rather than rigid performance quotas.

Skills & Qualifications

We are looking for someone who is:

 

Creative

    • Passionate about storytelling and brand-building
    • Comfortable generating fresh content ideas consistently
    • Able to think beyond trends and understand audience psychology

Content Capable

    • Strong written communication skills with attention to tone and clarity
    • Basic photography and video capture/editing skills (iPhone proficiency acceptable; Canva, CapCut, Adobe Suite experience a plus)
    • Understanding of Instagram Reels, Stories, and short-form video content

Digitally Fluent

    • Familiarity with Facebook, Instagram, and emerging social platforms
    • Basic understanding of engagement metrics (likes, reach, impressions, conversions)
    • Interest in how organic content supports paid marketing strategy

Professional & Adaptable

    • Comfortable working flexible hours to capture live content
    • Organized and able to manage multiple brands and priorities
    • Self-motivated and proactive
    • Positive, collaborative, and eager to learn

 

Education

    • Rising Juniors or Seniors pursuing a degree in Marketing or Communications with classes that focus on digital marketing specifically.

What Makes This Opportunity Unique

  • Real portfolio-building experience across established brands
  • Exposure to revenue-driven marketing strategy — not just content posting
  • Opportunity to see how central marketing efforts supports business growth for multiple brands

Compensation

Paid internship $20 per hour

How to Apply

Please submit the following to Jeff Murray, Human resources Manager, at jeffm@milltowncapital.com

  • Resume
  • A brief cover letter explaining why content creation excites you
  • Samples of social media posts, videos, or written work (portfolio or links encouraged)

Candidates can submit resumes to Jeff Murray, Human resources Manager, at jeffm@milltowncapital.com

Community Work
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Senior Financial Analyst

Rochelle Howe

Rochelle Howe joined Mill Town in the Summer of 2024. She is primarily responsible for supporting budget and accounting operations as well as other finance projects across Mill Town’s portfolio.
 
Rochelle first began her career in the healthcare industry, in which she held a variety of roles over 20 years. She holds an MBA from Western New England College and a bachelor’s degree in finance from Massachusetts College of Liberal Arts.
 
She has lived most of her life in the Berkshires and currently resides in Pittsfield, MA.

Schedule a meeting

To learn more, reach out to us to schedule a meeting below.

Director of Marketing

Mill Town is a community investment platform based in Pittsfield, Massachusetts, in the heart of the Berkshires. We focus on improving our region through impactful business investments, visible real estate projects, and broad community development efforts.

Our Mission: To make the Berkshires a better place to live, by expanding and improving the quality and quantity of opportunities to live, work, and play in the region. We work collaboratively to improve our community and region by investing in valuable projects, building connections, and empowering entrepreneurs and community organizations.

Mill Town is seeking an experienced and dynamic individual to join our team as a Director of Marketing. In this role, you will collaborate closely with the CEO, Brand Marketing Manager, operating GM’s, and business-unit marketing teams and agencies. As a key team member, you will play a vital role in executing marketing strategies in line with business objectives. This role will primarily focus on the marketing and revenue growth of our wholly-owned operating businesses, including Bousquet Mountain, Bousquet Sport, Camp Arrow Wood, The Gateways Inn, The Central Inn & Suites, and Blueprint Property Group. Our ideal candidate has an extensive marketing background and work experience managing a variety of engagements and projects end-to-end, including digital marketing, PR, events, and paid advertising.

Duties/Responsibilities:

  • Evaluate marketing strategies, tactics, collateral, and prior campaigns for effectiveness and ROI
  • Create and expand marketing strategies and plans for operating businesses including Bousquet Mountain, Bousquet Sport, Gateways Inn, Camp Arrow Wood, Blueprint Property Group, and The Central Inn & Suites
  • Design, plan, and execute effective marketing campaigns in line with the plan
  • Determine and implement key reporting metrics to measure campaign effectiveness.
  • Build brand awareness and generate innovative ideas to promote brands/products.
  • Create content strategies based on business objectives, category focus, and audience segments across all channels (online/offline/social)
  • Design and coordinate promotional campaigns, PR, and other marketing efforts across print & digital channels
  • Maintain a consistent view of marketing ROI and KPIs
  • Develop a marketing strategy for Mill Town Capital and Mill Town Foundation
  • Manage and review the marketing budget for all entities
  • Keep updated on market trends & competitor strategies
  • Provide oversight, guidance, support, and collaboration to Brand Marketing Manager
  • Support programming creation and marketing at the business unit level

Qualifications:

  • You have a degree in Marketing, Business Administration, or a related field.
  • You have prior experience in a similar role.
  • You have deep knowledge of marketing, including brand marketing, PR, content management, digital marketing & performance marketing, and marketing analytics
  • You have excellent written & verbal communication skills and are comfortable dealing with the media.
  • Knowledge of SEO and digital marketing strategies and analytics
  • You are adept at building relationships, liaising with multiple stakeholders, and thrive in matrix environments.
  • You are a strong leader who has built, scaled, and led high-performing marketing teams.
  • You are a strategic thinker & problem solver with the ability to be hands-on.
  • You are comfortable with ambiguity and leading efforts with minimal direction

Compensation and benefits package based on experience and qualifications.

How to Apply:

Candidates can submit resumes to info@mtc-staging.flywheelstaging.com

Candidates can submit resumes to info@mtc-staging.flywheelstaging.com