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Our Opinion: Mill Town’s plans for ex-GE property are good news for a site — and a city — that need it

The more pessimistic among us could have been forgiven for fearing we might never in our lifetimes see real revitalization at Site 9, a landmark of General Electric’s time here and the gaping hole its exit left in the heart of Pittsfield.

After last week, however, we have some welcome cause for optimism.

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For more information on our extensive work in the local community,
please visit: MILLTOWNFOUNDATION.ORG

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Senior Financial Analyst

Rochelle Howe

Rochelle Howe joined Mill Town in the Summer of 2024. She is primarily responsible for supporting budget and accounting operations as well as other finance projects across Mill Town’s portfolio.
 
Rochelle first began her career in the healthcare industry, in which she held a variety of roles over 20 years. She holds an MBA from Western New England College and a bachelor’s degree in finance from Massachusetts College of Liberal Arts.
 
She has lived most of her life in the Berkshires and currently resides in Pittsfield, MA.

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To learn more, reach out to us to schedule a meeting below.

Director of Marketing

Mill Town is a community investment platform based in Pittsfield, Massachusetts, in the heart of the Berkshires. We focus on improving our region through impactful business investments, visible real estate projects, and broad community development efforts.

Our Mission: To make the Berkshires a better place to live, by expanding and improving the quality and quantity of opportunities to live, work, and play in the region. We work collaboratively to improve our community and region by investing in valuable projects, building connections, and empowering entrepreneurs and community organizations.

Mill Town is seeking an experienced and dynamic individual to join our team as a Director of Marketing. In this role, you will collaborate closely with the CEO, Brand Marketing Manager, operating GM’s, and business-unit marketing teams and agencies. As a key team member, you will play a vital role in executing marketing strategies in line with business objectives. This role will primarily focus on the marketing and revenue growth of our wholly-owned operating businesses, including Bousquet Mountain, Bousquet Sport, Camp Arrow Wood, The Gateways Inn, The Central Inn & Suites, and Blueprint Property Group. Our ideal candidate has an extensive marketing background and work experience managing a variety of engagements and projects end-to-end, including digital marketing, PR, events, and paid advertising.

Duties/Responsibilities:

  • Evaluate marketing strategies, tactics, collateral, and prior campaigns for effectiveness and ROI
  • Create and expand marketing strategies and plans for operating businesses including Bousquet Mountain, Bousquet Sport, Gateways Inn, Camp Arrow Wood, Blueprint Property Group, and The Central Inn & Suites
  • Design, plan, and execute effective marketing campaigns in line with the plan
  • Determine and implement key reporting metrics to measure campaign effectiveness.
  • Build brand awareness and generate innovative ideas to promote brands/products.
  • Create content strategies based on business objectives, category focus, and audience segments across all channels (online/offline/social)
  • Design and coordinate promotional campaigns, PR, and other marketing efforts across print & digital channels
  • Maintain a consistent view of marketing ROI and KPIs
  • Develop a marketing strategy for Mill Town Capital and Mill Town Foundation
  • Manage and review the marketing budget for all entities
  • Keep updated on market trends & competitor strategies
  • Provide oversight, guidance, support, and collaboration to Brand Marketing Manager
  • Support programming creation and marketing at the business unit level

Qualifications:

  • You have a degree in Marketing, Business Administration, or a related field.
  • You have prior experience in a similar role.
  • You have deep knowledge of marketing, including brand marketing, PR, content management, digital marketing & performance marketing, and marketing analytics
  • You have excellent written & verbal communication skills and are comfortable dealing with the media.
  • Knowledge of SEO and digital marketing strategies and analytics
  • You are adept at building relationships, liaising with multiple stakeholders, and thrive in matrix environments.
  • You are a strong leader who has built, scaled, and led high-performing marketing teams.
  • You are a strategic thinker & problem solver with the ability to be hands-on.
  • You are comfortable with ambiguity and leading efforts with minimal direction

Compensation and benefits package based on experience and qualifications.

How to Apply:

Candidates can submit resumes to info@milltowncapital.com

Candidates can submit resumes to info@milltowncapital.com